From Top Producers to Purpose-Built Partners

Level Up wasn’t born from theory—it was built by two industry veterans who saw a persistent gap in the market from different angles and decided to close it.

Rosalie Oquist brought over 30 years of real estate experience to the table, including 17 years as a top-producing Mega Agent and 10 years as a Team Leader in Keller Williams Market Centers across several states. She saw firsthand that while Market Centers invested heavily in recruiting and supporting new agents, there simply wasn’t robust support for the “Mighty-Middle”—agents who were producing and weren’t yet reaching their full potential.

She understood the true growth lever for Market Centers was helping those mid-range producers get the help and leverage they needed to break through.

Wallace Myers, meanwhile, built his own real estate team to over 275 transactions in a single year using the MREA-2 model—focused on high-level systems and strong support leverage instead of being agent-heavy. As he scaled to 467 annual transactions by adding and developing agents, he encountered the cost that comes with success and growth by adding agents: managing accountability, coaching demands, and all the pressures that come with being a rainmaker. 

That led him to ask:

“Why should every mega agent have to carry the cost and headache of hiring and training their own Director of Sales, when one exceptional leader could drive results for multiple teams?”

He set out to find the answer, actively researching solutions and interviewing different models, systems, and expansion teams to see what was already available to “plug” his team into. He wanted a cost-effective, scalable approach that would serve as a true solution to this gap. What he found fell short: every model he evaluated felt too salesy, lacked intentionality, or failed to reflect the business-building mindset he valued. When it became clear that what he wanted didn’t exist, he committed to building it himself. 

Originally, Wallace planned to focus on mega teams—offering a scalable, cost-effective Director of Sales solution. However, after meeting with Keller Williams Team Leaders, he quickly realized the real need wasn’t just at the mega-team level. It was even more pressing for the Mighty-Middle agents—the same agents Rosalie had been focused on serving for years:

“The Mighty-Middle agents are the real growth lever for Market Centers—that’s exactly where the opportunity is, and where they need more help and leverage. We set out to close that gap.”

Both knew they didn’t want to solve this alone. Wallace spent nearly two years searching for the right partner who shared the same vision and commitment to doing this the right way.

Introduced through the Keller Williams network (after Wallace chased Rosalie for nearly a year, as he likes to joke), they quickly discovered—once they sat down together—that they were both wanting to solve the exact same industry problem in the exact same way.

Rosalie was already preparing to launch her own business to serve that niche. Their shared vision, complementary experience, and alignment in production, leadership, and coaching made the partnership inevitable.

Level Up isn’t just another generic coaching program. It’s a purpose-built system designed to deliver consistent, repeatable results at scale:

• A partnership model with market centers that acts as a true leadership extension—not an outside vendor. Leverage for Market Centers to work with the “Mighty Middle”

• Intentional, structured conversations that deliver real value and help agents immediately implement change and increase production.

• A disciplined focus to operational excellence, well-defined processes, strong support infrastructure, clear accountability to deliver results with the right people to maintain quality at scale

By investing in the right infrastructure and processes, they designed Level Up to be both scalable and highly personal—delivering meaningful, consistent results without sacrificing the human connection.

Market centers gain high-impact leadership support without the financial burden that comes with hiring a Director of Sales.

Agents receive focused, daily engagement that turns middle-producing agents—including many who are already cappers—into consistent, high-level cappers, often capping within just a few months.

As demand grew, Level Up faced the best kind of problem: they had to slow down intake to protect quality, scaling carefully by adding the right people in the right roles to maintain the standards that made the program successful in the first place.

As Rosalie puts it best:

“We want this program in every market center that needs help closing the gap for their mid-range producers. We believe this is the solution the industry has been missing.”

“At Level Up, we’re not theorists or hype merchants. We’re operators who have done the work ourselves—hundreds of times over.”

“We built this because we know what didn’t work. And we’re committed to delivering the most effective, reliable leverage solution in the industry—one agent, one market center at a time.”