Level Up! - Plug & Play:

Increase Capping Agents in Your Market Center

Level Up!

Leverage for your “Mighty Middle”

Drive Growth with Quick-Capping Agents and Consistent Production

We act as your plug-and-play Director of Sales—coaching, training, and holding your agents accountable so you don’t have to.

Our system is designed to help your agents cap quickly, stay engaged, and produce consistently—without adding pressure to your leadership team.

What We Deliver:

  • Non-salesy, confidence-building coaching that increases conversion rates

  • Structured training & accountability systems that create daily action and long-term results

  • Focused agent development: lead gen mastery, conversation skills, pipeline systems, mindset & execution

  • Custom onboarding & retention support to ramp agents fast and keep them engaged

  • Consistent growth in quick cappers & profitability—all built around the E to P transformation

Our mission? Turn potential into production—and production into Market Center profit.

Level Up Program Overview For Leadership

Level Up serves as a leverage tool for Market Center leadership, providing the benefits of additional staff support without the need for hiring more employees. The program is designed to increase agent retention, drive production, and stabilize revenue by engaging the "mighty middle" agents into higher production and rescuing those agents who may be at risk of leaving.

Level Up offers a structured coaching, accountability, and business development system that supports agents giving leverage to team leaders and Market Center staff, becoming a seamless extension of the Market Center's leadership.

    • Leverage for Leadership: Functions as additional staff without increasing payroll, allowing Market Center leadership to focus on growth and recruiting.

    • Hybrid Coaching Model: Combines daily group coaching and one-on-one mentorship for agent development.

    • Performance Tracking: Uses the CTE system to measure agent progress and business growth.

    • Daily & Weekly Accountability Meetings: Ensures agents stay on track and actively work toward capping.

    • Needs Analysis & Business Planning: Helps agents create a roadmap to increase transactions quickly.

  • Our partnership model is built to be performance-aligned, low-risk, and mutually beneficial for both the Market Center and Level Up. We make our income by earning it- we don’t get paid unless agents are producing.

    • No Start-Up or Monthly Cost to the Market Center

      There are no upfront fees, monthly charges, or overhead requirements to participate in the program.

    • Aligned Incentives

      The financial model is structured to ensure that both Level Up and the Market Center benefit only when agents are closing transactions. This alignment keeps everyone focused on what matters: agent success.

    • Ongoing Revenue Participation

      The Market Center earns continuous company dollar from the production of participating agents through a simplified, non-capping structure that supports long-term profitability.

    • Agent-Friendly Approach

      Participating agents experience a clear and streamlined compensation structure, with no additional coaching fees or monthly charges. The entire model is designed to remove friction and maximize agent focus on production.

    • Effortless Agent Onboarding

      • We are introduced to agents via text message from the team leader or other Market Center Leadership. A template is provided. Market Center staff simply sends text invitations to agents; Level Up handles all follow-ups and scheduling.

      • MCA process is covered at onboarding meeting with MCA

      • Level Up acts as an extension of the Market Center staff

      • Agreement is between agent and Market Center—not Rosalie & Wallace.

    • Commitment & Exit Policy

      • 45-day notice required to exit (can be given after month 5½).

      • No opt-out once an agent commits—coaching support begins immediately.

    • Provides Leadership Leverage

      • Eliminates the need to hire additional staff while still supporting agent growth.

      • Reduces workload for Team Leaders and Market Center staff.

    • Re-engage & Re-recruit Agents

      • Helps retain agents at risk of leaving.

      • Focuses on immediate production through prospecting activities, not just long-term nurturing of potential clients.

    • Increase Market Center Revenue

      • Converts more agents into true cappers over time.

      • Leverage to help Market Center reach goals for agent count, retention, productivity, market share, Profit and Profit Share.

      • Ensures a steady stream of income through a continuous split model.

    • Aligns with KW Systems & Models

      • Ensures agents follow proven business strategies to maximize success.

      • Ties business planning directly to 411 tracking and conversion metrics.

    • We Become Part of Market Center Leadership, Not a Separate Entity

      • Level Up is seamlessly integrated into Market Center operations, fostering collaboration and shared goals.

      • Agents see it as an extension of leadership, not an external program.

    • Supports Recruiting & Retention

      • Helps retain existing agents and attracts new agents from outside KW.

      • Works alongside the Productivity Coach (PC) as support for agents after graduating from PC.

    • Agent Achievements Are Celebrated

      • Agents are Celebrated when they reach Capper volume and recognized for their business growth though they remain on a continuous split.

      • Keeps agents motivated and engaged within the Market Center.

  • Agents Who Work With Us See:

    Leading better conversations, building your reputation, and turning your network into real business.

    • Sharper questions that guide discussions with genuine curiosity instead of being salesy.

    • A sphere/network that produces consistent referrals.

    • Confident, authentic interactions that build trust

    • Systems tailored to fit their personal style and workflow.

    • More listings signed through clear, effective, and confident consultations.

    • Higher conversion rates from conversation to closing.

  • Market Centers Who Work With Us See:

    Equipping your agents to cap faster, stay engaged, and produce consistently.

    • A plug-and-play Director of Sales approach without extra management overhead.

    • Proven systems that get agents to cap quickly and reliably.

    • Higher engagement across the “mighty middle” producer segment that improved loyalty and culture.

    • Accountability without burdening leadership.

    • More top-performing agents driving sustainable revenue growth.

  • We focus on what actually drives production:

    Conversations that convert:

    Master the art of meaningful dialogue that naturally leads to business opportunities.

    • We help agents guide, not pressure.

    • We teach them to ask better questions, listen more deeply, and earn trust.

    Coaching that feels collaborative:

    Experience guidance that empowers rather than pressures, building authentic confidence.

    Systems that support consistency:

    Implement proven processes that work day after day, deal after deal.

    Accountability that empowers:

    Stay on track with support systems that motivate and inspire consistent action.

Let’s Talk About Your Goals.

The first step is simple: a conversation.

Benefits of Level Up!

    • The success of your Market Center relies heavily on the "mighty middle" of agents. We understand their crucial role. Our focus is on helping you retain these valuable agents through comprehensive support in training, coaching, accountability, prospecting, and lead generation. With our proven strategies, we empower your mid-range agents to grow and thrive within your organization.

    • We take care of essential tasks such as accountability, number tracking, training, coaching, and database support. This streamlined approach allows your leadership to dedicate more time to crucial growth priorities.

    • As more than just a leverage for your Market Center, “Level Up!” becomes your dedicated partner in implementing high-level production and retention strategies. We function as the Director of Sales, serving as a retention tool that provides leverage for training, coaching, accountability, and facilitates growth as a valuable recruiting asset.

    • Our platform delivers significant value for agents, equipping them with essential skills to 'fish,' track their numbers, enhance conversion rates, and enjoy the process of thriving while consistently producing a high volume of transactions.

    • “Level Up!” acts as an accelerator to propel your agents and Market Center’s business toward and beyond its goals. Drawing from lessons learned from past mistakes, we pave the way for your success. The true value of “Level Up” is not just in words; it's ingrained in our founders, people, culture, and years of invaluable experience, making it an unparalleled model for your Market Center.

    • Understanding that each agent and Market Center has unique goals and business requirements, we tailor our approach. Let's connect for a deep dive into your business goals, and discover how “Level Up!” can transform your journey. Let us be the driving force that propels your business forward and ensures the success of your mid-range agents.

    • Our training & coaching structure at “Level Up!” is designed to empower agents on their growth journey. Through regular training & coaching sessions, we guide them to stay focused, motivated, and overcome challenges as they work towards achieving their goals. Our approach includes dialogue and objection handling calls, coaching sessions, and a focus on yearly business goals that are broken down into monthly goals and then weekly goals, ensuring a comprehensive coaching experience.

    • To track progress effectively, we leverage accountability sessions and number tracking. This enables us to identify gaps and opportunities, allowing us to use proven techniques for goal achievement. Our individualized approach ensures that coaching is fine-tuned and adjusted based on unique needs.

    • At “Level Up!”, we understand the importance of providing dedicated support. That's why we offer a specialized platform for coaching interactions and resources. This ensures that your agents always have the necessary support to grow and succeed in their professional journey.

Market Center Leadership Testimonials

  • “Before Level Up was implemented into our MC, our agents were moving along at a super slow pace. Level Up has provided the coaching and accountability to move our agents at a faster pace, giving leverage back to our Leadership Team. This program has now become a resource for us and we have seen amazing results within 2-3 weeks of our agents working with Rosalie and Wallace. Level Up is a resource and answer to your MC's prayers with agents who are stagnant. I've personally watched my agents grow and the accountability piece is the biggest part of it. This has increased our appointments set, appointments met, and under contracts signed in immense ways in just a short 2-3 weeks. I am looking forward to what the 90 days results will be. If you are on the fence about Level Up, my advice is the following: At first, tip toe is you must.... THEN take the STEP!”

    Heather Hinton

    MCA, Keller Williams Premier Partners

  • “My overall experience with Level Up has been awesome! It’s already proven successful in our market center with mighty middle agents and Top Producing agents. Level Up coaching has given our agents new accountability and encouragement and helped them become more purposeful in their business. Level Up is helping mighty middle agents become higher producers and agents that were once top producers, get back on top! It adds leverage for leadership and more accountability and value for agents! thank you Level Up for helping our incredible agents and market center grow!”

    Kalie Devereux

    Team Leader, Keller Williams Premier Partners

  • “Level Up is helping our Market Center grow! The agents in the program are doing great, and I've seen their businesses improve with more listings and better interactions with clients. Level up is trustworthy Leverage! Level Up comes highly recommended. I've personally witnessed agents' listings increase and their confidence improves. If you're an agent who hasn't reached your goals and is feeling burnt out because you're not getting the desired results, I believe you have nothing to lose by trying Level Up. Watch your business improve and see the results for yourself.”

    Kashia Gaspard

    Team Leader, Keller Williams LC

  • "It's been amazing to watch the confidence the agents have gained while working with Rosalie and Wallace. They are motivated to reach their goals and moving the needle forward in their business! The power and the tracation the agents have gained is great to see! The opportunity came at a time when we needed it the most and I am happy that we partnered because together we are truly making a difference in the agents lives!"

    Claudia Castillo

    
Team Leader, Keller Williams Longmont CO

Agent Testimonials

  • "After building my real estate career in North Carolina, my family and I made the difficult decision to relocate to Colorado. The plan was for me to start fresh in August 2022, but life had other plans. I went through a long stretch with no closings for over 16 months, and I found myself at a crossroads—either quit real estate and return to the medical field or make a real, committed change. That’s when I found Rosalie and Wallace. I was in a tough spot. I was caring for my disabled husband, working in home healthcare, raising three young kids, and still finding time to donate plasma multiple times a week just to try and keep afloat. My family was on the verge of losing everything. But when I started coaching with Rosalie and Wallace, things began to turn around. They helped me shift my focus, and slowly, I was able to reduce my hours in healthcare and dedicate more time to real estate. When I started working with them, I had no sphere, no database, and no support, but in less than 60 days, I landed my first client. By the 90-day mark, I was closing deals. By the end of my first year of coaching, I had left healthcare, capped in my market center, and closed out the year with $137,000. The key lesson I learned is that success follows hard work and dedication. By investing in myself and my business, everything else fell into place. I’m forever grateful to Rosalie and Wallace for helping me transform my life and career!"

    Joanna Gerdes, Agent

    Keller Williams Realty- Longmont, CO

    From $0 to $137,000 in less than 1 year & now the Productivity Coach in the Market Center

  • “Rosalie and Wallace have completely changed my business in the month I have been involved with it. I went from having three listings to ten in one month. The amount of support I have received has been incredible. The people involved in Level Up have gone above and beyond to help me grow in my career. Before joining, I had set a high goal for myself that I was sure I would not be able to meet. After my short time coaching and learning from Rosalie and Wallace, I now feel that my goal is not only obtainable but surpassable. I am so excited to see how far I will go with Level Up guiding me. If someone is looking to expand their business and not sure how to do that, Level Up is a game changer. If someone is looking for accountability and support they should really consider partnering with Level Up. I would like to add a big thank you to Rosalie and Wallace. I am feeling hopeful and see so much potential that I was not seeing before.”

    Melicia “Mallie” Grady, Agent

    Keller Williams Premier Partners

    Mom of 4 with her eldest of 5 years old and youngest 10 months old.

    In her first 3 weeks coaching with Rosalie and Wallace

    Listing Appointments Set: 8

    Listing Appointments Held: 6

    Listings Signed: 6

    Buyer Set: 1

    Buyer Appointment Held: 1

    Buyer Signed: 1

    Pended: 2

  • "My wife Pam and I have learned so much since joining Level Up. Our business was not growing, and we felt like we had no sense of direction prior to connecting with Level Up. Since joining Level Up, our business has gone to a new level (no pun intended). We now have a clear vision for our business. With the help of the wonderful coaching we are receiving from Level Up, we have set specific goals, and we now have a plan and strategy to help us achieve those goals. We truly believe we have only just begun to see the benefits. I highly recommend Level Up to anyone looking to elevate their business and become the best agent they can be."

    Gary & Pam Dardar, Agents

    Keller Williams Lake Charles

    Gary was Dual-Career when joining Level Up and is now one of the Top Agents in the office and has been hired as the Productivity Coach at the Market Center.

  • “ I was honestly hesitant to commit at first—I wasn’t even sure if I was truly interested in joining. But I took a leap of faith, and it turned out to be one of the best decisions I’ve made. I’ve been showing up for myself every day, and through this experience, I’ve connected with motivated, like-minded agents from all over who are passionate about growing their businesses. Before this, my business felt stagnant. But now, I’ve been equipped with practical strategies to reach out, communicate effectively, and ask the meaningful questions that lead to deeper connections. It’s already making a difference in my business today—and I know it’s setting the foundation for long-term success. I would absolutely recommend Level Up to other agents and Market Centers because it provides real, actionable tools that help agents grow personally and professionally. It’s not just theory—you walk away with scripts, systems, and strategies that can be implemented right away. The accountability, the mindset work, and the connections you build with other growth-focused agents create a powerful environment for transformation. Whether you’re feeling stuck in your business or just want to take things to the next level, Level Up gives you the structure and support to do exactly that. It reignites your motivation and reminds you why you got into real estate in the first place. It helps you show up better for your clients—and for yourself.”

    Robyn Landean, Agent

    KW Collegeville, PA

    Background: Seasoned agent since 2006, born and raised in a real estate family. Both parents were agents, giving her deep industry insight and lifelong exposure to the business.

  • “I had no type of accountability for myself and now I’ve learned to hold myself accountable while also being motivated to level up my business. I would recommend Level Up to any agent who’s feeling stuck on how they should handle their business. I’m glad to be apart of Level Up, I truly needed it to keep me going with the goals I believe in.”

    Ericka Journet, Agent

    Keller Williams Acadiana

    Signed over 50 Listings while in Level Up

  • "Level up has been a great experience. Wallace and Rosalie are two of the best people as well as amazing coaches and business partners. I’m so incredibly grateful for the opportunity to join level up. This growth has not only expanded my business, but it’s also given me more confidence. I’ve stepped out of my comfort zone, and the results have been worth it. Every challenge has pushed me forward, and I’m just getting started! I highly recommend Level Up to anyone—whether you're a solo agent, part of a market center, or anywhere in between—no matter your skill level. What makes the Level Up experience so powerful isn’t just the business growth—it’s the people behind it. Rosalie and Wallace don’t just care about your success; they truly care about you as a person. They pour into you with intention, encouragement, and honesty. It’s rare to find support that helps you grow professionally and personally, but that’s exactly what Level Up has given me. I’m so thankful to be part of it."

    Renee Warren, Agent

    KW Denham Springs

  • "My experience with Level Up has been outstanding! I loved having both Rosalie and Wallace as coaches—they provided invaluable guidance that helped me secure more listings and grow my business. Their approach to coaching is refreshingly non-salesy yet direct and purposeful, which I really appreciated. The conversations, insights, and practical strategies they shared for navigating tough challenges were immensely valuable. Learning from agents who have personally sold hundreds of homes each year made all the difference. I highly recommend Level Up to anyone seeking impactful coaching with a personal touch!"

    Trey Chavers, Agent

    Keller Williams Premier Partners

    8 listing appointments set in one week!

  • "Level Up has given me a clear understanding of what I need to do to continue to produce as an agent. There has been an increase in my production level since I began level up. Every time I get in work mode, the first question I ask myself is, “Is this (activity) going to bring me appointments today?” My new definition of productivity is APPOINTMENTS. Appointments =CASH. And we are here to serve families but also make money. Before I would do busy work that led to little or no appointments. Now, lead generation is my main focus. My big goals seem more attainable now with Level Up. I recommend connecting with Level Up so you can have a clear plan and accountability. "

    Laura Marcelin, Agent

    Keller Williams Prime- New Jersey

  • "Level Up has helped me see that I am running a business and need to continue doing the activities that bring me more business in order to grow. I recommend Level Up if you are looking for growth as they have the ability to help you through problems, objections, and stalemates. They approach your goals from your mindset and what you'd like to accomplish in order to help you grow in a way that is comfortable and realistic.”

    Jeremiah Wilson, Agent & ALC Culture Chair

    Keller Williams Lake Charles

    In his first 3 weeks coaching with Rosalie and Wallace

    Listing Appointments Set: 4

    Listing Appointment Held: 3

    Listings Signed: 3

  • “I had no systems or goals in place. Since joining and working with Rosalie and Wallace those have been created and put into place which has created a shift in my business. If you don’t have systems and organization you’re like a fish out of water. I feel more confident since working with Level Up! I know what I need to do each day. Which created clarity! Wallace and Rosalie are absolutely amazing to work with! Do NOT try to reinvent the wheel! People have been doing this for years and successful at it.. It’s OK to copy as long as you’re copying the right cat.”

    Paige, Agent

    Keller Williams LC

    In her first 3 weeks coaching with Rosalie and Wallace

    Listing Appointments Set: 11

    Listings Signed: 6

    Buyer Appointments Set: 5

    Buyers Signed: 3

    Pended: 2

  • "Level up has given me a great structure and model for my business that I follow. It’s helped me in growing my sphere and pipeline tremendously. I feel much more organized and I know how to win my day. Rosalie and Wallace have been so helpful and encouraging and provide real solutions to challenges as they come, can’t thank them enough. I recommend agents to Level Up as it will provide clear goal tracking that is effective. "

    Salma, Agent

    Keller Williams

  • “LU has helped me to add to my pipeline and be more strategic with where I can expand my real estate business opportunities. They have also added systems that I desperately needed to take my business to another gear. Before Level Up, my lead generation and systems were lacking and I am already seeing a significant improvement only 4 months into the program. I recommend Level Up to agents wanting to improve systems, scripts, and for coaching that help you refine your business without losing the personality and brand you have built or are just beginning to build.”

    Aaron Villarreal, Agent & Leadership (ALC)

    Keller Williams- Newport Beach, CA

  • “Working with Rosalie and Wallace has made such an incredible difference in my real estate career. They have provided me with the mentorship, accountability, and metrics needed to take my business to the next level, and I am forever grateful. Wallace and Rosalie have been great to work with, and I am very excited for what the future holds. I now have the clarity needed to meet and exceed my goals for this year and beyond.”

    Chris Lawlor, Agent

    Keller Williams Longmont